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Marketing and Sales Dashboard
Overview I Built a set of Power BI dashboards that connected marketing initiatives, self-serve evaluations, and Salesforce opportunities to pipeline and revenue outcomes. This gave marketing and sales leadership full visibility into which campaigns drove new customers, renewals, and long-term revenue growth. The Challenge The Approach Data Integration Dashboard Design Visualization & Communication The Results…
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Assessment Feature Launch — Record Engagement & Awareness
When we launched our new assessment feature, timing and alignment mattered. By coordinating with engineering and sales and running a multi-channel campaign tied to back-to-campus, we doubled webinar attendance, drove a 500% traffic increase, and reached new prospects at scale.
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Automated Renewals Campaign (Influenced $6M+ Annual Revenue)
Designed a Marketo renewal campaign tied to $6M+ in influenced revenue. Used Salesforce-triggered logic based on academic calendars to automate and personalize timing.
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From GIFs to Growth: Visual Content That Drives Engagement
I created hundreds of GIFs and short videos to help visualize our platform’s value across sales, marketing, and support. These assets continue to drive engagement and outperform benchmarks in email and paid social campaigns.
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Re-Engaging Evaluation Users with Title-Specific Nurture Campaigns
After discovering that 85% of free evaluations were opened once or not at all, I led the creation of title-specific nurture campaigns to boost engagement. The result was more than double the usage rate and measurable influence on closed-won deals.
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Interactive Video Guides for Labs & Assessments (26 Total Videos)
Created 26 short, targeted videos to boost adoption of our Labs and Assessment platforms. Designed for busy instructors with click-to-expand sections and direct links from the product UI.
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Power BI Student Survey Dashboard
Built a self-service Power BI dashboard from 13k+ student survey results to help sales overcome objections and close deals. Now used each term with filters by school, product, and year.
Supporting Work
These projects reflect the curiosity, experimentation, and behind-the-scenes work that support my growth as a marketing and product professional. Whether learning new tools, optimizing internal systems, or exploring the student experience firsthand, each one has helped shape how I think, build, and collaborate.
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Scraping and Visualizing Real-World Data with Tableau
I created a Tableau map visualization from scraped web data, using a custom Python script to gather and prep the dataset. This hands-on project taught me the full journey from raw information to interactive insight.
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Exploring Intro CS Through My First Full-Stack App
To better understand how beginners learn coding – and how AI might shape that journey – I built a full-stack fundraising app using React, Render, and a PostgreSQL database. The project gave me hands-on experience with modern development tools and deeper insight into the challenges faced by CS students.