What started as a simple way to show product value turned into a scalable content strategy used across sales, marketing, and product—helping users take action and teams close deals.
What I did
I began creating short GIFs and product videos to help visualize the value of our platform—starting with simple recordings on my Mac and editing in Premiere Pro. These assets were designed to show product interactivity, tease key benefits, and explain common how-tos like “How to add a TA” or “Where to see student registration counts.” Today, they’re used across our sales outreach, marketing emails, product pages, and onboarding content. I’ve created hundreds of GIFs and dozens of short videos, including assets for paid social campaigns that have significantly outperformed corporate benchmarks.
Why I Did It
Our platform is rich with features – but customers often had a hard time seeing what made us different. Rather than explain it, I set out to show it. I worked closely with sales reps, product creators, and even customers to find out what questions they had and what features resonated most. These insights shaped every asset I created.
What I Learned
The right 10-second clip can outperform a whole paragraph of explanation. Whether it’s enabling a rep to close a deal or helping a customer find their answer faster, visual content plays a crucial role in how people understand and trust a product. I also learned how to tune content based on feedback and performance—something we’re now expanding as we begin tracking conversions from this content to demos and evaluations.
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