Summary
To support adoption of two major product launches – our lab platform and assessment system – I created interactive video guides aimed at demystifying complex features for instructors. These guides addressed major gaps in awareness and understanding, while also giving our Sales team targeted enablement content to share with prospects. The guides now live on WordPress pages embedded directly into the customer platform and actively support revenue and onboarding goals.
What I Did
- Collaborated with product teams and marketers to outline the most commonly misunderstood or underutilized features in both platforms
- Designed the guides using short, focused videos (26 total) across two systems:
- Labs (16 videos): customizing labs, creating auto-grading logic, AI-powered hints
- Assessment (10 videos): access controls, writing questions, importing zyBooks content, student experience
- Used a Gutenberg “details” block layout to collapse each section, making the content easy to scan and expand selectively
- Recorded narration and screen capture using my Mac and Zoom
- Edited each video in Adobe Premiere Pro, with special attention to:
- Zooming on critical moments
- Clean visual pacing
- Instructor-friendly tone
- Wrote all on-page copy and descriptions, refining it through cross-functional feedback from product managers and marketing
- Created anchor links for Sales to direct instructors to specific sections, while still exposing them to the full platform’s capabilities
- Hosted videos on Vimeo and embedded directly into the platform for real-time support and discovery
The Impact
- Sales reps regularly share these guides with instructors during demos and onboarding
- Product teams embedded direct links into the customer platform—signaling both their value and usability
- Helped correct misconceptions about how difficult the platform would be to use, reducing friction in the buying and renewal process
- Supported upsell conversations by showcasing features that instructors didn’t realize existed: “Wait! I can create my labs in VS Code? That’s a game-changer”
